Owing to the diversity of this great country as well as recent Covid travel restrictions, many Australians are choosing to stay at home this summer and explore the area where they live. Naturally, this has to be good news for cafe owners, but just how do you attract new customers to your cafe with all the competition that you’re facing from other cafes in your vicinity?
Here are a few tips the team at Cafe Chairs Sydney have come up with and hopefully, these will be of use to you.
Create a great first impression
Everyone knows that first impressions count so it’s important to make it a good one. If families are out exploring the area and haven’t bothered to look for recommendations on the likes of Trip Advisor then there’s every chance that they will stop at a cafe that looks appealing at first sight. By ensuring your cafe looks clean and welcoming and has menus to view on an outside blackboard, for example, then you’re more likely to attract passing trade.
Make the most of outdoor dining opportunities
An outdoor dining area serves as your shop window and if its one that look inviting and welcoming, then so much the better. Make sure that your terrace or pavement area is swept before setting up for the day and ensure there are no wobbly tables to put customers off. Also, on the subject of furniture, make sure your cafe furniture is modern and clean – nobody wants to sit on furniture that looks like it has seen better days. Be sure to provide some shade by means of parasols or an awning and make the area look pretty with some tubs of flowers. We also recommend that you consider investing in stacking chairs since they make light work of clearing away at the end of the day and take up less storage space than non-stacking chairs.
Offer seasonal food and drinks
One way to keep customers coming back is to change your menu regularly and with Christmas fast approaching it’s an ideal time to offer some innovative festive food that’s different from anything any other cafes are offering.
Make sure you provide a list of your ‘specials’ which you could display on a board outside your cafe so passers-by are drawn in. Once a few people are sitting outside, you’ll be surprised how quickly the numbers increase since anywhere with a bit of a buzz going on attracts others.
So there you have it. Our top 3 tips to helping you attract more customers to your cafe during the summer season.
Here at Cafe Chairs Sydney we have an extensive range of outdoor furniture with many different materials, styles, and colours to choose from, all at extremely affordable prices. So why not browse our online store for inspiration.